"What makes good email good?" This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create "good" email. Here at MailChimp, we have millions of customers sending billions of emails, and this led me to believe that if anyone could help suss out this secret set of rules, it could be us.

A few weeks back Mailchimp announced it's rollout of Facebook Ad Campaigns.  Personally, I am very excited for this new announcement because I believe it will streamline a lot of my client's and my own marketing efforts. I'll be digging into this multi-channel marketing feature right away!  To learn more about setting up your own email and multichannel marketing plan for your business, contact LMC today. 

Email marketing is a key component to business today. There are so many factors involved with creating a comprehensive, well designed and received email marketing plan.  I personally setup my clients with Mailchimp because after a little training and customized design email templates, they can manage their own campaigns or work with me on new ones.  Read this well rounded post by Brandon @ Mailchimp to learn more about email marketing.  Brandon is a writer on MailChimp's marketing team. 

While having social media pages is important for businesses today, some are better than others. Instagram is quickly becoming one of my favorites because of it's passive nature. In a world where facebook is shouting ads at you, Instagram quietly lures you in with beautiful photos. As a very visual person, I prefer this method of marketing. 

We all know our websites should be mobile friendly....But did anyone think about emails being mobile friendly?

With fifty-three percent of email campaigns being opened on a mobile device, email with mobile-friendly design is no longer a nice to have, it’s a must have.

Adobe has just released their 2015 Digital Marketing Survey Results! One of the main focuses in the survey was a companies investment in mobile.

Whenever I am starting a new project, personal or business, I have a set of tools I find myself going back to over and over again.