In this day in age, technology is something we really can’t live with out. I’ve reaped the rewards by using some of the following tools that keep my business running smoothly. Check them out in this blog post.

"What makes good email good?" This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create "good" email. Here at MailChimp, we have millions of customers sending billions of emails, and this led me to believe that if anyone could help suss out this secret set of rules, it could be us.

When you're selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn't obstructed by your profile photo? And what's the difference between shared link thumbnails, or in-stream photos -- are the dimensions different for those?

Email marketing is a proven tactic that marketers count on to drive results again and again. We’ve put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver. Check out this fantastic Infographic from Campaign Monitor (an awesome email campaign software tailored to designers) to learn the top 10 do's and don'ts! 

A few weeks back Mailchimp announced it's rollout of Facebook Ad Campaigns.  Personally, I am very excited for this new announcement because I believe it will streamline a lot of my client's and my own marketing efforts. I'll be digging into this multi-channel marketing feature right away!  To learn more about setting up your own email and multichannel marketing plan for your business, contact LMC today. 

Email marketing is a key component to business today. There are so many factors involved with creating a comprehensive, well designed and received email marketing plan.  I personally setup my clients with Mailchimp because after a little training and customized design email templates, they can manage their own campaigns or work with me on new ones.  Read this well rounded post by Brandon @ Mailchimp to learn more about email marketing.  Brandon is a writer on MailChimp's marketing team. 

While having social media pages is important for businesses today, some are better than others. Instagram is quickly becoming one of my favorites because of it's passive nature. In a world where facebook is shouting ads at you, Instagram quietly lures you in with beautiful photos. As a very visual person, I prefer this method of marketing. 

We all know our websites should be mobile friendly....But did anyone think about emails being mobile friendly?

With fifty-three percent of email campaigns being opened on a mobile device, email with mobile-friendly design is no longer a nice to have, it’s a must have.